Skid Doggy & Skid Kitty

Brand refresh | Marketing Materials | Package Design

Skid Doggy & Skid Kitty are cleaning products created to aid in the cleanup of pet messes in the home. This unique brand solves a problem for a topic that most find rather unsavory. The goal in the rebranding and packaging for Skid Doggy & Skid Kitty, was to ease the tension related around the topic of pet mess with some humor, while also making sure that the brand was clear on what the product’s purpose is.

Christine Austin Creative approached the brand refresh by expanding the typography in the logo around the two cartoon characters that were previously created for Skid Doggy & Skid Kitty. Based on the client’s vision, Christine presented a two logo comp variations for the client to select from, and make revisions toward a final logo design. Once a final logo was established, brand color selections and additional supporting typography were introduced to complete the brand identity.

Once logos for each product were established, Christine worked off the brand identity sheet to continue expanding the branded materials in the form of a company business card, and packaging labels for each product.

 
 
 
 
 
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